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FROM BOUTIQUE SAN DIEGO SPA TO ENERGETIC SOCAL LIFESTYLE BRAND
COMPANY:
PACIFIC BEAUTY
INDUSTRY:
BEAUTY
LOCATION:
SAN DIEGO, CA
IKM created an aesthetic that we refer to as vogue-casual. The brand is now perfectly aligned with their luxury service line and West Coast culture and lifestyle.
THE CLIENT
Pacific Beauty is a boutique spa and salon located in San Diego, CA. They are focused on beauty service standards (lash enhancements, hair removal, skin care, permanent makeup) and the collection products they sell.
CHALLENGE
Pacific Beauty was in transition and they were adding a location with high visibility. They knew they needed an updated web presence but their larger goal was to tap into the culture of San Diego and build a community around their brand.
OUTCOME
IKM created an energetic and youthful aesthetic that we refer to as vogue-casual. The brand is now perfectly aligned with their luxury service line and West Coast culture and lifestyle. Our team provided a host of assets for their launch to include everything from social media assets to in-store signage.
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